Commercial Strategy
Successful business growth is built on persistence, active listening, and mapping out the market and its needs. A positive attitude, empathy, open-ended questions, and storytelling are my daily go-to tools.
Negotiation
Great negotiation starts with creating value, removing objections, and mastering silence — then comes the argument and the close. A great deal? When both sides win.
Customer Relationships & Loyalty
Hunting prospects is great — but nurturing existing clients is essential. I build long-term partnerships by leveraging the commercial energy already invested, through trust, responsiveness, and tailored solutions.
Technical Vision vs. Market Vision
An engineering project without a market compass is just innovation spinning in a garage. I bridge technical depth and commercial insight to craft smart, pragmatic product-market strategies.
Project Management, Organization & Problem-Solving
I implement clear processes and objectives to track efficiency and profitability. KPIs, OKRs, dashboards – and brainpower – are my go-to tools.
Team Management & Leadership
I foster a motivating environment that values initiative and encourages collaboration. I also adapt my leadership style to each profile to support collective growth and skill development.
(2008 – 2013) – Systems Engineering Specialized in systems architecture, project management, leadership, and financial strategy.
Autonomous Robotics & AgTech
(60 employees)
Led the recovery of a critical industrial project, through structured product development, hands-on operational steering, and system-level technical governance.
- Saved 2 months on each software delivery (OTD)
- Boosted V&V traceability from 10% to 90%
- Cut final vehicle testing by 90% via advanced bench validation
- 90% of critical bugs detected before the release candidate phase
- Supervised 600+ system user stories per release
- Operated in AgTech, embedded AI, autonomous robotics, computer vision, real-time systems, system integration.
- Project governance & structuring
- Introduced RW (Remaining Work), WP (Work Packages), UO (Units of Work) and clear Definitions of Done
- Set up KPIs and OKRs to support decision-making and transformation at executive level
- Deployed milestone-based planning with forecasted effort and committed deliverables
- Development process redesign
- Adapted hybrid V-model / Agile workflows for better team & tool alignment
- Reconnected human and software interfaces (Product, R&D, Validation, Industrialization)
- Structured the full product definition process (from marketing needs to system & technical specs)
- Established a robust, traceable validation pipeline aligned with continuous integration improvement
- Reduced test cost and lead time via improved coverage and software reliability
- System-level technical ownership
- Owned system coherence across teams and constraints: software, hardware, validation, field usage, and roadmap alignment
- Acted as central interface across software, hardware, system, and validation teams
- Drove architecture decisions, feasibility analysis, PoCs, and risk mitigation
- Led test strategy and bench/rig development to shift validation earlier in the cycle
- Cross-functional coordination & delivery
- Orchestrated collaboration between multidisciplinary teams across the full product lifecycle
- Brought development under control from system design to industrial deployment
- Supported team in adopting new methods, tools, and delivery practices
Autonomous Robotics & AgTech
(60 employees)
Provided high-impact technical consulting to deploy AI-based computer vision systems in precision agriculture
- Delivered architecture improvements across HW, GPU, embedded AI, and software
- Boosted model robustness studies (dataset and metric analysis)
- Led a 10-person tech team across AI, system, and field operations
- Vision system analysis & optimization
- Audited existing full-stack architecture (HW, SW, AI)
- Recommended scalable improvements for embedded use
- Dataset engineering & model robustness
- Enhanced datasets through characterization and simulation
- Introduced data and method to handle edge cases
- Validation & performance tracking
- Defined key metrics (accuracy, latency, coverage)
- Set up workflows for systematic vision validation
- Cross-team leadership
- Coordinated AI, embedded, and field teams
- Acted as technical liaison across product and engineering
Embedded Vision & Electronics
(30 employees)
Led business development, account management and multi-project delivery across embedded HW, computer vision & AI systems.
- Managed €1.5–2M annual turnover
- Closed single projects up to €700K
- Oversaw up to 7 projects running in parallel
- Led a technical team of up to 15 engineers
- Account management & business development
- Built and executed sales strategy for a new line of proprietary products
- Prospected international markets (defense, Eastern Europe, Africa – private and institutional sectors)
- Managed complex proposal cycles (technical writing, bidding, negotiation)
- Project management & team coordination
- Managed technical projects involving embedded vision, AI, and electronics
- Accountable for planning, delivery, and execution quality
- Coordinated and led cross-functional teams (up to 20 engineers: HW, SW, FPGA, mechanical, UX)
- Product & system management
- Designed complex embedded system architectures
- Drafted functional and technical specifications (HW, FPGA, GPU, optics, embedded software, AI, mechanics)
- Selected and managed suppliers for outsourced components
- Worked on advanced R&D and prototyping of low-TRL innovations
(solo founder)
Launched a platform concept to connect freelance engineers with small and mid-sized companies.
- Supported 4 freelance consultants
- Offer design & business development
- Defined the service offering and market positioning
- Prospected and pitched the concept to industrial SMEs
- Client needs analysis
- Conducted discovery interviews with potential clients
- Adapted tailored proposals based on technical and business requirements
Engineering & IT consulting
(42,000 employees)
Built and led a profitable business unit from scratch covering the Marseille region and surrounding areas.
- €1.9M annual revenue
- 9 new client accounts signed + 1 strategic tender win with Airbus
- 18 consultants hired and managed
- Business development & sales strategy
- Drove full-cycle sales: prospecting, negotiation, and closing (staff augmentation & fixed-price projects)
- Focused on diversification and expanding strategic clients (Airbus)
- Built long-term client relationships and created new opportunities
- Team leadership & talent development
- Recruited a team of 18 consultants across engineering missions
- Managed HR follow-up: coaching, performance reviews, training paths, annual review
- P&L ownership & business performance
- Managed full P&L (~€1.9M): revenue, margin, and profitability
- Led forecasting, staffing strategy, and regular reporting
- Initiated corrective actions in case of underperformance or client misalignment
Civil & Military Aviation OEM
(3,000 employees)
Represented the company as technical and commercial point of contact in Brazil for civil and military aerospace systems.
- Secured customer satisfaction across multiple program phases
- Ensured smooth contract execution and issue resolution
- Customer support & coordination
- Managed contract follow-up, claims, and technical escalations
- Delivered on-site support throughout development and operational phases
- Interface & representation
- Acted as company point of contact for Brazilian partners and end-users
- Bridged engineering teams in Europe with local stakeholders
Curious, resilient, and action-oriented, I operate at the crossroads of commercial challenges and technology. My hybrid background blends business development, complex project leadership, and entrepreneurial energy.
Beyond KPIs, I believe in the power of teamwork and the importance of turning ideas into outcomes. To me, performance is measured as much in numbers as in the strength of relationships.